Our Story
Dedicated to transforming pet care through innovative, high-quality products that enhance the bond between pets and their families.
Our Journey
From a humble beginning to becoming India's most loved pet supply brand.
The Beginning
Pawtica was born from founder Arya Deshmukh's personal experience with her Labrador, Zeus. Unable to find quality toys that wouldn't fall apart within days, she began designing durable toys herself. Her handmade creations quickly gained popularity among friends and local pet parents.
Going Online
What started as a passionate side project transformed into a full-fledged online store. During the pandemic, as pet adoption rates soared, Pawtica expanded its product line to include essential supplies, comfort items, and training tools for the growing community of new pet parents.
Expanding Horizons
With a growing customer base and overwhelming positive feedback, we opened our first physical store in Bengaluru. This milestone allowed us to create an immersive shopping experience where pets could test products before purchase, and pet parents could receive personalized recommendations.
A Community of Pet Lovers
Pawtica has evolved beyond just a pet supply store into a thriving community. With stores in five major cities, partnerships with animal welfare organizations, and a team of certified pet behavior specialists, we continue to innovate and expand our offerings while staying true to our core mission of enhancing the lives of pets and their families.
Our Mission
At Pawtica, we believe that pets are family, and they deserve nothing but the best. Our mission goes beyond selling products – we strive to:
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Promote Quality
We meticulously select and test every product to ensure they meet our rigorous standards for safety, durability, and functionality.
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Foster Education
Through our blog, workshops, and in-store events, we empower pet parents with knowledge about pet care, behavior, and health.
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Build Community
We create spaces and opportunities for pet parents to connect, share experiences, and support each other in their pet parenting journey.
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Champion Sustainability
From eco-friendly product materials to minimal packaging, we're committed to reducing our environmental pawprint at every step.
Meet Our Team
The passionate individuals behind Pawtica who make our mission possible.
Arya Deshmukh
Founder & CEO
A lifelong animal lover with a background in product design, Arya combines her creative talents and passion for pets to lead Pawtica's vision and product development.
Zara Merchant
Head of Product Development
With a degree in veterinary science and special interest in animal behavior, Zara ensures all Pawtica products are not just fun but also support pets' physical and mental wellbeing.
Kairav Singhania
Customer Experience Director
Former pet shelter manager and certified dog trainer, Kairav leads our customer support team and education initiatives, ensuring every pet parent receives expert guidance.
Nyra Joshi
Sustainability Manager
With a background in environmental science, Nyra spearheads our eco-friendly initiatives, from sourcing sustainable materials to implementing green practices across our operations.
Ready to Give Your Pet the Pawtica Experience?
Join thousands of happy pet parents who have discovered the difference quality toys and supplies make in their pets' lives.